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May 10, 2023

11 Reasons Why Events Should Choose Audience Republic Over Mailchimp

Email marketing is a crucial tool for any music event and venue, but many still rely on generic email platforms like Mailchimp.

Audience Republic, however, is purpose-built for music festivals, events and venues, and as such offers much deeper, industry-specific CRM functionality designed to boost ticket sales and help event organizers own their audience data.

Thousands of artists, festivals and events around the world – including Ed Sheeran, Laneway Festival, Hideout Festival, Noel Gallagher, Festival X and Flume – have already benefited from Audience Republic’s services.

Here are 11 reasons why Audience Republic can help sell more tickets more efficiently and effectively than Mailchimp.

1. Ticket Sales Tracking

Audience Republic integrates with best-in-class platforms across ticketing, advertising and messaging. This allows events to track their ticket sales, including which tickets have been sold and which ones are still available. This crucial feature enables organizers to make informed decisions about marketing and promotions.

All your customer data in one place. Integrate with your existing ticketing and POS systems.

2. Advanced Segmentation

Audience Republic allows music events and venues to segment their email list based on a range of criteria, including transaction data (how many tickets a fan has bought, when, what type, total spend), location, and more. This makes it easier to send targeted and personalized emails to specific groups of fans, and create highly targeted social media ads.

Unlock deeper and more powerful insights about your audience. Identify, filter and target your top spenders, most loyal attendees, their demographics, interests and more.

3. Automated Campaigns

Audience Republic offers a range of automated campaigns to help you engage with your audience, including welcome emails, birthday messages, special offers, and more. These campaigns can save event organizers time and effort, while also helping to increase ticket sales.

4. SMS Marketing

Given that 91% of texts are read within three minutes, SMS marketing is a powerful way of instantly reaching your audience. Audience Republic allows you to easily target and personalize your messages, track revenue, clicks and unsubscribes. We support all carriers globally: see the full list here.

5. Gamification

Fans are 10 times more likely to buy a ticket if the recommendation comes from a friend. Audience Republic’s Campaigns tool encourages word of mouth via gamification, enabling organizers to set up campaigns where fans are rewarded for sharing presale links among their network.

Sell more tickets, faster. Capture and engage your audience early. Create campaigns that reward fans who share, refer friends and follow you.

6. Social Media Integration

Audience Republic integrates with social media platforms like Facebook and Instagram, allowing events and venues to easily reach their audience across multiple channels.

Engage your audience across every channel. Automatically sync your customer data directly with your Facebook customer audiences.

7. Mobile-Friendly Emails

Audience Republic’s emails are mobile-friendly, ensuring they look great on any device. This is crucial in a world where more and more people are accessing their email on their mobile devices.

Create beautiful email marketing and SMS campaigns. Send targeted, personalized and direct messages in just a few clicks.

8. Real-Time Reporting

Audience Republic offers real-time reporting, allowing events to track the success of their email campaigns in real-time. This is a powerful tool that enables organizers to quickly adjust their marketing strategies based on real-world results.

9. Dedicated Support

Audience Republic offers dedicated support to their customers, ensuring that any issues or questions are quickly resolved. This is a valuable feature for events that may not have the resources to manage their email campaigns in-house.

"Audience Republic offers dedicated support to their customers, ensuring that any issues or questions are quickly resolved."

10. Competitive Pricing

Audience Republic offers competitive pricing, with packages tailored to the needs of event organizers. We can often beat (and, if not, match) Mailchimp. This means events can get the features they need at a price that works for them.

11. It’s Ready To Go

Other platforms require you to code or do manual integrations and CSV imports when integrating ticket sales data. Audience Republic doesn’t. We’re ready to go out of the box, no customization necessary.

With its purpose-built features, advanced segmentation, social media integration and competitive pricing, Audience Republic is the perfect choice for events looking to take their email marketing to the next level.

We'd love to give you a quick demo of Audience Republic. Click here to speak with a member of our sales team.


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