Email marketing is a crucial tool for any music event and venue, but many still rely on generic email platforms like Mailchimp.
Audience Republic, however, is purpose-built for music festivals, events and venues, and as such offers much deeper, industry-specific CRM functionality designed to boost ticket sales and help event organizers own their audience data.
Thousands of artists, festivals and events around the world – including Ed Sheeran, Laneway Festival, Hideout Festival, Noel Gallagher, Festival X and Flume – have already benefited from Audience Republic’s services.
Here are 11 reasons why Audience Republic can help sell more tickets more efficiently and effectively than Mailchimp.
1. Ticket Sales Tracking
Audience Republic integrates with best-in-class platforms across ticketing, advertising and messaging. This allows events to track their ticket sales, including which tickets have been sold and which ones are still available. This crucial feature enables organizers to make informed decisions about marketing and promotions.
2. Advanced Segmentation
Audience Republic allows music events and venues to segment their email list based on a range of criteria, including transaction data (how many tickets a fan has bought, when, what type, total spend), location, and more. This makes it easier to send targeted and personalized emails to specific groups of fans, and create highly targeted social media ads.
3. Automated Campaigns
Audience Republic offers a range of automated campaigns to help you engage with your audience, including welcome emails, birthday messages, special offers, and more. These campaigns can save event organizers time and effort, while also helping to increase ticket sales.
4. SMS Marketing
Given that 91% of texts are read within three minutes, SMS marketing is a powerful way of instantly reaching your audience. Audience Republic allows you to easily target and personalize your messages, track revenue, clicks and unsubscribes. We support all carriers globally: see the full list here.
Fans are 10 times more likely to buy a ticket if the recommendation comes from a friend. Audience Republic’s Campaigns tool encourages word of mouth via gamification, enabling organizers to set up campaigns where fans are rewarded for sharing presale links among their network.
6. Social Media Integration
Audience Republic integrates with social media platforms like Facebook and Instagram, allowing events and venues to easily reach their audience across multiple channels.
7. Mobile-Friendly Emails
Audience Republic’s emails are mobile-friendly, ensuring they look great on any device. This is crucial in a world where more and more people are accessing their email on their mobile devices.
8. Real-Time Reporting
Audience Republic offers real-time reporting, allowing events to track the success of their email campaigns in real-time. This is a powerful tool that enables organizers to quickly adjust their marketing strategies based on real-world results.
9. Dedicated Support
Audience Republic offers dedicated support to their customers, ensuring that any issues or questions are quickly resolved. This is a valuable feature for events that may not have the resources to manage their email campaigns in-house.
"Audience Republic offers dedicated support to their customers, ensuring that any issues or questions are quickly resolved."
10. Competitive Pricing
Audience Republic offers competitive pricing, with packages tailored to the needs of event organizers. We can often beat (and, if not, match) Mailchimp. This means events can get the features they need at a price that works for them.
11. It’s Ready To Go
Other platforms require you to code or do manual integrations and CSV imports when integrating ticket sales data. Audience Republic doesn’t. We’re ready to go out of the box, no customization necessary.
With its purpose-built features, advanced segmentation, social media integration and competitive pricing, Audience Republic is the perfect choice for events looking to take their email marketing to the next level.
We'd love to give you a quick demo of Audience Republic. Click here to speak with a member of our sales team.