Automation

Put your event marketing on auto pilot

Engage your audience with automated actions and messages.

Design unique fan journeys

Design unique fan journeys

Combine a series of triggers and actions within Audience Republic’s marketing automation feature to create a completely customized journey that is personal to your fans. Enrol, target and message fans based on criteria such as their previous ticket purchases, event attendance, pre-sale registrations and much more.

Capture and cleanse fan data

Capture and cleanse fan data

Automate time consuming, repetitive tasks like cleansing data and creating lists. Every time a fan subscribes or purchases a ticket, automatically enrol them into a workflow that can cleanse their data, update tags and sort them into lists based on their favorite genres, demographics, location, behavior, purchasing habits and more.

Never miss a moment to sell tickets

Never miss a moment to sell tickets

Audience Republic’s marketing automation feature enables you to send automated emails or messages when fans hit milestones like their birthday, number of events attended, amount they have spent on tickets, and beyond. With so much data stored within our CRM, there are endless possibilities to the journeys your fans can take.

Design unique fan journeys

Design unique fan journeys

Combine a series of triggers and actions within Audience Republic’s marketing automation feature to create a completely customized journey that is personal to your fans. Enrol, target and message fans based on criteria such as their previous ticket purchases, event attendance, pre-sale registrations and much more.

Capture and cleanse fan data

Automate time consuming, repetitive tasks like cleansing data and creating lists. Every time a fan subscribes or purchases a ticket, automatically enrol them into a workflow that can cleanse their data, update tags and sort them into lists based on their favorite genres, demographics, location, behavior, purchasing habits and more.

Capture and cleanse fan data
Never miss a moment to sell tickets

Never miss a moment to sell tickets

Audience Republic’s marketing automation feature enables you to send automated emails or messages when fans hit milestones like their birthday, number of events attended, amount they have spent on tickets, and beyond. With so much data stored within our CRM, there are endless possibilities to the journeys your fans can take.

Put your automation into action

Ben Allen

"We started looking at platforms like Hubspot, Zoho etc. [but] there’s really nothing that is built for event promoters. That’s where Audience Republic comes in”.

Ben Allen
Marketing Director
,
Live Nite Events (LNE)
Read customer story
Casey op 't Hoog

It makes our work so much easier, and the insights we gain are invaluable. It’s a no-brainer for event organizers looking to optimize their marketing efforts.

Casey op 't Hoog
Marketing & Communications
,
REBiRTH Festival
Read customer story
Michael Karagiannis

I can actually see the data, and understand who bought the most tickets. It's opened up a whole new world to how I how I engage with my customers.

Michael Karagiannis
Director
,
LALA Festival / Club Meraki
Read customer story
Promote your registration link

Presale-registration

Make your presale go viral

Multiply your presale registrations by incentivising fans to register early and refer their friends.

Share your registration link

Ballot

Leverage high-demand events

Strengthen your database by getting fans to register for tickets to sell-out events before they even go on sale.

Promote your competition

Competition

Hype-inducing competitions

Incentivise fans to enter your competition and reward them based on their engagement.

Promote your wait list

Wait List

Excite your waiting fans

Incentivise fans to join your wait list and allocate tickets based on their engagement.

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Why events love

Campaigns

Unlike other platforms, Audience Republic is designed to support live events. This means every feature, filter, tag, segment, automation and integration has been specifically developed to benefit you and your fans.

Purpose built for live events

Every feature, filter, tag, segment and integration has been specifically developed for the use of live events.

Maintain data ownership

With complete ownership over your audience data, there’s less reliance on selling tickets via social media.

Event specific customer support

Our support team only works with events and is committed 100% to solving event specific problems. There’s nothing they haven’t seen.

All Features

The full feature set

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Frequently asked questions

What is marketing automation?

Marketing automation is the use of technology to automate various marketing tasks and processes. It involves streamlining and automating repetitive marketing activities to improve efficiency, save time, and enhance the effectiveness of marketing efforts.

Marketing automation platforms like Audience Republic are designed to handle tasks such as lead generation/audience growth, customer/audience segmentation, email marketing, campaign management and analytics. Uniquely, Audience Republic has a built in customer relationship management platform (CRM) which provides a centralized hub for managing and automating marketing activities.

How can I use marketing automation to promote an event?

By leveraging the power of marketing automation platforms like Audience Republic, you can create personal fan experiences, nurture relationships with your audience, and maximize ticket sales for your event. See some examples of how marketing automation can be used for your event below: 

  • Build an email list: Run one of Audience Republic’s campaigns or use one of our embeddable forms on your website where visitors can sign up for pre-sale tickets,  updates and exclusive offers. This data will sync to our CRM to ensure fan data is being captured automatically.
  • Segment your audience: Categorize your fans and email subscribers based on their preferences, demographics and past interactions like ticket purchases. This segmentation will allow you to send targeted and personalized messages to different groups of people.
  • Send personalized email campaigns: Craft a series of automated emails to engage with your subscribers before, during, and after the event. For example, send a welcome email upon sign-up, announce ticket sales, share artist interviews, promote merchandise, and send event reminders.
  • Implement retargeting ads: Utilize marketing automation to set up retargeting campaigns. For example, if someone registers for a pre-sale but doesn't make a purchase, you can use Audience Republic’s custom audience feature to sync them to ad platforms like Facebook or Instagram to remind them about the event and encourage ticket sales.
  • Personalize offers and discounts: Leverage the data you have gathered about your audience to send personalized offers and discounts. For instance, you can provide early bird ticket discounts to subscribers who have shown interest in similar events or offer exclusive merchandise deals.
  • Event reminders and notifications: Use automation to send event reminders and notifications leading up to the event. This can include details about the venue, parking, or any last-minute updates. Consider incorporating SMS or push notifications for real-time updates.
  • Post-event follow-up: After the concert, automate a follow-up email to thank attendees for their support and encourage them to provide feedback or share their experiences on social media. This helps in building loyalty and maintaining engagement.
  • Track and analyze results: Utilize the analytics and reporting features of Audience Republic to measure the effectiveness of your campaigns. Monitor metrics like email open rates, click-through rates and ticket sales to refine your strategies for future promotions.
Is there a limit to the number of custom automations I can build?

No, with Audience Republic, you can create unlimited automations.

Join the thousands of events who love Audience Republic

Grow your event here

Whether you want to sell more tickets or find new ways to engage loyal fans, we have all the tools you need.

Book a demo