Audience Republic, the all-in-one event marketing platform, today announced a new partnership with Moshtix, a Ticketmaster and Live Nation Entertainment company. The partnership sees Moshtix integrate with Audience Republic, unlocking a powerful suite of bespoke marketing tools for venues, promoters and festivals.
“We offer a way for event organisers to actually use their data, so they can sell more tickets,”
says Jared Kristensen, CEO and Founder of Audience Republic, and former event organiser. “This is critical in a world where organisers are increasingly less able to rely on social media and paid advertising to drive ticket sales.”
Using Audience Republic’s Presale Registration, Wait List and Competition products, Moshtix event partners can now supercharger their ticket sales by increasing word-of-mouth and building up an audience they own. Fans earn points for referring friends, following and subscribing - with the top point scorers unlocking rewards.
On top of this unique gamified approach, their Event CRM is a single place for organisers to bring together sales & customer data from the platforms they already use. This lets them put their data to use through a tailor-built platform - offering powerful audience insights, analytics, segmentation, email marketing, text messaging, and integrations with advertising networks.
Kevin Cooper - GM Product & Growth at Moshtix says: “This super exciting integration between Moshtix's existing industry-leading marketing enablement, with Audience Republic's impressive viral audience building and customer insight will deliver an enhanced and more streamlined offering for our event partners. As we return to live events all over the country, the business of selling tickets has never been more exciting and demanding. It’s a priority for Moshtix to offer the best suite of tools possible, and this partnership with Audience Republic will deliver greater success all-round!”
“What’s been missing in the industry for a long time is an actual Event CRM” says Kristensen. “CRM platforms have been available for decades, but event organisers have specific needs and they’ve been dealing with less than ideal tools” reflects Kristensen, who experienced the great highs and lows of event promotion himself as an event organiser. “Moshtix and Audience Republic share a commitment to changing this and bringing real innovation to the event organisers who desperately want it.”
When organisers connect their Moshtix account with Audience Republic, all of their past and future events will be automatically synced, along with ticket sales transactions and attendee data. Organisers can then segment this data to engage with fans directly via targeted emails, text messages and ads. They can make sure the right message hits the right people, each and every time.