Event Genius and Festicket bolster marketing offering through Audience Republic partnership
Events Blog
September 7, 2021

Event Genius and Festicket bolster marketing offering through Audience Republic partnership

The partnership will see Event Genius’ end-to-end ticketing solution integrate with Audience Republic’s suite of audience building & engagement tools.

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Event Genius – the world’s most complete end-to-end ticketing platform – have partnered with event marketing platform Audience Republic to bolster their egMarketing product.

Event Genius will now make use of Audience Republic’s expertise and bespoke software functionality for presale registration and wait lists to enhance their service to promoters, helping to build audiences and maximise sales across white label ticketing solutions, as well as the Festicket and Ticket Arena websites.

Founded by former event promoter, Jared Kristensen as a way to help promoters, festivals, venues, and artists to sell more tickets, Audience Republic works on the core beliefs that word-of-mouth is the most powerful form of marketing.

Audience Republic have recently signed some high-profile names across the United Kingdom and Europe, including the likes of The BPM Festival, MADE Festival, Weird Science and Chasing The Hihat. With the partnership with Event Genius and Festicket, Audience Republic will be able to accelerate their expansion across the United Kingdom and Europe.

Using their software in conjunction with ticketing partners, Audience Republic maximises ticket sales and grows audiences by increasing word of mouth, using rewards to reward fans who refer friends, follow, subscribe, and share events with their personal and social networks.

This partnership comes as part of Audience Republic’s continued expansion across the United Kingdom, Europe, and North America, building on their widespread success in Australia and New Zealand where it launched in 2016.

Jared Kristensen, Audience Republic founder and CEO:

“The team here at Audience Republic are looking forward to working alongside our friends at Event Genius more closely to help more festivals and events harness the power of word-of-mouth and audience data to sell more tickets. We’re also excited to continue our expansion across the UK and Europe, and tapping into Event Genius’ customer base.”

Event Genius and Festicket CEO Zack Sabban:

“We’re delighted to be teaming up with the guys at Audience Republic to add another element to our marketing offering.  We’ve always prided ourselves on our ability to help promoters reach and sell tickets to new audiences and the software that Jared and his team have created to help build audiences will work brilliantly alongside our wider marketing engine to do just that.”

About Audience Republic

Audience Republic is an all-in-one event marketing platform, helping festivals, concerts, sporting events, venues & artists sell more tickets.

Founded by former event promoter Jared Kristensen in 2016, they’ve worked with more than 300 music festivals globally (including The BPM Festival, Lights All Night) and events featuring artists like Flume and ODESZA. More than 15 million people have engaged with the company's consumer-facing products.

Events sell more tickets by increasing word of mouth and building an audience they own, using the Presale Registration, Wait List, and Competition products. Fans earn points for referring friends, following, and subscribing, with the top point scorers being rewarded.

The Event CRM combines sales data from multiple ticketing platforms, to enable data to be put to use through a tailor-built platform offering powerful audience insights, analytics, segmentation, email marketing, text messaging, and integrations with advertising networks.

Audience Republic has offices in Los Angeles, London, and Sydney.

About Event Genius & Festicket

Event Genius is a multi-award winning end-to-end UK based ticketing, access control and cashless POS platform servicing events of all types across the globe.

Festicket is the world's largest platform for discovering and booking festival trips. Founded in 2012 by Zack Sabban and Jonathan Younes, the company is backed by a range of investors including Beringea, Edge, Lepe Partners, ProFounders and InMotion Venture and in 2019 completed the acquisition of Event Genius, and the associated Ticket Arena consumer website and brand.

The new joint venture creates an end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry. Through the egTicketing, egCheckout, egMarketing, egTravel, egAccess and egPay solutions, the platform brings together technology and expertise including POS and cashless payment services, ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date.

Together, the company works closely with over 4000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Motion Bristol, Amnesia Ibiza and Wales Rally GB, serving a growing community of over 5 million customers.

Festicket was named in the FT (Financial Times) 1000 in 2019, is a Tech Nation Future Fifty member and also made Deloitte’s Technology Fast 50 list in 2019. Alongside its London HQ, the business has offices in Leeds, San Francisco, Amsterdam, Berlin, Porto and Nantes.

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Event Genius and Festicket bolster marketing offering through Audience Republic partnership

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