Mastering Events Podcast Episode #23: Randy Nichols (Fly South Music Group)
Events Blog
June 17, 2024
Event Insights

Mastering Events Podcast Episode #23: Randy Nichols (Fly South Music Group)

The artist manager and music tech startup advisor on the DOJ-Live Nation lawsuit, the marketing techniques driving ticket sales, and more

Ticket Sales
Event Marketing
Purchase Behavior
Social Platforms
Rod Yates
Rod Yates
Marketing Manager, Content
Audience Republic
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Randy Nichols is an artist manager and music tech startup advisor.

He also has one of those resumes that makes you question whether he’s found a few more hours in the day than the rest of us. 

He's guided artists to multiple Gold records and Grammy nominations, as well as overseen record releases and sold out tours on six continents. He manages or has managed Underoath, The Starting Line, Vacationer, Aaron Gillespie, Say Anything, Bayside, Person L, The Almost, Hit The Lights, Beach Slang, Fake Problems, and Jamison Parker and The Pilfers. He is an advisor for the leading live event commerce platform atVenu, creative agency Tension Division, and artist management platform Immensity, while also serving as a board member for the International Independent Talent Organization and working with Eleven75 Collective and Fly South Music Group.

Randy is very hands on in the marketing of his artists, and with Underoath currently in the middle of a successful European and US run of shows, it was a great time to speak with him about some of the marketing techniques they’ve used to sell tickets.

We also speak about the Department of Justice’s antitrust lawsuit against Live Nation-Ticketmaster, as Randy has been very vocal about what he thinks it will and won’t achieve, and where the focus should be in order to reduce ticket prices and increase accessibility to shows for fans.

Listen on Spotify and Apple Podcasts. Watch on YouTube.

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Mastering Events Podcast Episode #23: Randy Nichols (Fly South Music Group)

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