As the event world reopens with a post-pandemic boom, audiences have more pent-up excitement than ever for concerts and festivals. That surge in demand has been met with an increase in supply and a flurry of announcements for shows, making it more difficult than ever to cut through the noise.
Presales are an opportunity to secure tickets prior to the general public on-sale. A presale typically occurs a few days before tickets go on sale to the general public and is a great way to secure tickets early on, providing peace of mind for fans that they won’t miss out on seeing their favorite act or show.
This represents a big opportunity for festivals, promoters, and artists.
“Right now we have a unique window in time, which probably will never be repeated,” says Audience Republic CEO Jared Kristensen. “There’s this huge pent-up demand, which can be leveraged to build an audience you own, setting you up for 2022 and beyond.”
Download your copy of the Presale Playbook today.
