PRoduct Updates
Email Marketing
June 8, 2023
Event Insights

Enhanced message optimization, deeper insights, A/B testing and conversion tracking

Audience Republic is constantly evolving to make sure we’re providing all event promoters, venues and music festivals with the ultimate tools.

A/B Testing
Conversion Tracking
Fan Engagement
Ticket Sales
Enhanced message optimization, deeper insights, A/B testing and conversion tracking
Rod Yates
Marketing Manager, Content
Audience Republic

From offering deeper insights into your email messaging to the introduction of A/B testing, this latest round of updates is designed to make Audience Republic even more valuable to you and your business.

Optimize your messaging with deeper insights

As Nederlander Concerts VP of Marketing Jamie Loeb told us, email marketing sells concert tickets.

But how can you improve your email marketing to maximise ticket sales? Well, our new message insights dashboard will help! Now you can track:

  • Delivery Rate: this measures the percentage of emails that made it to your subscribers' inboxes. If your delivery rate is low, it could mean that your email was flagged as spam or that your email list needs cleaning up.
  • Open Rate: this tells you how many people opened your email. A high open rate means your subject line and email preview caught your audience's attention.
  • Click-to-Open Rate (CTOR): this measures the percentage of people who clicked on a link in your email after opening it. It’s the ultimate way of measuring how engaging your email content is, and helps you determine whether your email design and messaging are effective.
  • Unsubscribe Rate: this measures how many people unsubscribed from your email list after receiving your email. A high unsubscribe rate could indicate that your content or frequency isn't resonating well with your audience and needs a re-think.
These metrics will provide valuable insights into how your email campaigns are performing and what changes you can make to improve your results and drive those ticket sales!

A/B testing to maximize the impact of your messaging

Audience Republic now offers the ability to A/B test your email campaigns! Experiment with different messaging, visuals, and calls-to-action, and quickly and easily discover the most effective approach for your audience.

Track Conversions

Our innovative Email Conversion Tracking feature allows you to quantify the success of your messaging campaigns with a dollar value. Now you can see – in real time – the revenue generated from each message you send.

The Conversion Rate measures the percentage of people who completed a desired action, such as purchasing a ticket. This is the ultimate goal of your email campaign, and it directly affects your revenue.

Speaking of revenue, we have the Revenue Generated metric, which tells you how much money your campaign brought in. This is the most important metric for driving ticket sales, so you'll want to track it closely.

For more information on these updates and to receive a personal one-on-one demo of Audience Republic, please click here.