PRoduct Updates
Automation
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March 15, 2024
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2
mins
Automation

Put your event marketing on auto-pilot with these latest Automation updates

We've made updates to our automation feature which includes, transactional messaging, event start/end time triggers, pre/post birthday triggers and SMS character limits

SMS Automation
Event Automation
Birthday Automation
Put your event marketing on auto-pilot with these latest Automation updates
Ben Jones
Snr. Manager, Marketing
Audience Republic

We believe marketing your event should be seamless, stress-free and fun! Our marketing automation feature is designed to help you achieve all three of those goals. As such, we've been hard at work to bring some further improvements to it.

So, what's new?

Transaction messages are now available in automation

As part of our new automation updates, promoters can now select whether their email is for "transactional" or "marketing" purposes. Importantly, this boosts compliance with anti-spam laws by enabling fans to opt-out of marketing messages, while still receiving important transaction messages (such as order confirmation messages, important ticketing information, or other important event information).

Transactional email automation within Audience Republic's platform

Event start and end date triggers

Take your event marketing automation to the next level by being able to trigger actions and messages based on the period before, or after the exact start and end time of the event. Some great use cases we've been seeing promoters use these triggers include:

  • 30 days prior to the event: upsell opportunities for VIP/upgrade tickets
  • 7 days prior to the event: 1 week reminder
  • 1 day prior to the event: important parking and event access information
  • 1 day after the event: thanks for attending / how was your experience survey
  • 2 days after the event: missed out on merchandise / link to ecommerce page
Pre-event reminder automation within Audience Republic's platform

Pre-Birthday and Post-Birthday triggers

Never miss an opportunity to sell tickets or make your fans feel special by triggering automated messages based on the period before, during or after a fans Birthday. Some great use cases we've been seeing promoters use these triggers include: 

  • Selling private booths/areas for people with Birthday's in the same week/month as the event
  • 7 day's prior to their Birthday: "It's your Birthday week! Why not celebrate it with..."
  • 1 day after their Birthday: "Didn't get the present you were looking for? Here's..."
Birthday SMS automation within Audience Republic's platform

SMS character count added to automations

A minor change can be a massive time saver! We listened to customer feedback and have now added a character count to SMS messages created within the Automation feature. This means you'll know exactly how close you are to surpassing the character count for sending 1 SMS message, and be able to prevent unnecessarily sending 2 messages instead.

Please talk to our support team, or your account manager for any questions or advice on these new updates.