Sync your marketing lists, segments and ticket buyers directly to Google Ads

We’re excited to introduce a powerful new feature that will elevate your ticket selling and paid advertising game: Custom Audience Sync to Google Ads.

Seamless integration with Google Ads

Imagine running perfectly targeted ads that reach your event audience right when it matters most. With our new Custom Audience Sync, you can now sync segments, lists and ticket buyers directly to Google Ads, allowing you to create highly effective, personalized ad campaigns.

How it works

The Custom Audience Sync feature simplifies your ad targeting process by automatically syncing the audiences you’ve built within Audience Republic to Google Ads. Here’s how it benefits you:

1. Precision Targeting: Sync specific audience segments such as past attendees, VIPs, early-bird ticket buyers, or fans of specific genres or teams directly to your Google Ads account. This ensures your ads reach the right people, at the right time, with the right message.
2. Real-Time Updates: Your audiences in Google Ads will update automatically as new data comes in. No more manual uploads or worrying about outdated lists.
3. Maximized ROI: With precise targeting, you’ll see improved ad performance and a higher return on your ad spend. Drive ticket sales, boost engagement, and keep your event top of mind with the people who matter most.

Getting started

Getting started with Custom Audience Sync is easy:

1. Build your audience: Use our platform to upload or import data directly from your ticketing platform and segment your audience based on key criteria like past ticket purchase behavior, event engagement, and demographics.
2. Connect to Google Ads: Link your Google Ads account with a few simple clicks.
3. Sync and go: Choose the audience you want to sync, and we’ll handle the rest. Your audience will be live in Google Ads, ready for your next Adwords or Display campaign.

Why it matters

Effective advertising is all about reaching the right people. With our Custom Audience Sync to Google Ads, you can leverage the power of your existing audience data to create hyper-targeted ad campaigns that sell tickets. Whether you’re promoting a new event, excluding people who already have tickets or re-engaging past attendees, this feature will help you make every ad dollar count.

What’s next?

We’re committed to continuously improving our platform to help you get the most out of your marketing efforts. Keep an eye out for more updates, and don’t hesitate to reach out to our support team if you have any questions about getting started with Custom Audience Sync.

Ready to boost your ad performance? Try it out today!

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