Before switching to Audience Republic, iRock faced major challenges managing data between platforms.“The biggest issue with other platforms, like Mailchimp, was the lack of integration with our ticketing systems,” Peter Alvey, Marketing Manager, explains.
"It meant manually downloading, segmenting, and analysing data using Google Sheets — a time-consuming process that made campaign execution really clunky.”
Without ticketing integrations, the team struggled to:
The search for a platform that integrated with multiple ticketing systems led iRock to Audience Republic.“Honestly, it was a no-brainer. Audience Republic integrates with all the ticketing platforms we use, and lets us manage everything in one place — from campaigns to data analysis,” Peter says.
“Word of mouth was huge in Sydney. Everyone in the industry was talking about it.”
The all-in-one nature of Audience Republic allowed the team to streamline their marketing — from pre-sale campaigns to newsletters — all while growing and managing their fanbase.
Despite having used systems like Klaviyo and Mailchimp in the past, Peter found Audience Republic easy to learn and intuitive.
“The onboarding was really straightforward. It’s intuitive, not complicated, and we were able to get up and running quickly. As a small team, that was huge for us.”
The iRock team didn’t need to make any major structural changes, and ongoing support from their Audience Republic account manager helped ensure smooth adoption and regular feature updates.
Since implementing Audience Republic, iRock’s database has more than doubled — now surpassing 200,000+ contacts and continuing to grow weekly.
“We’ve grown our database massively — it’s one of our strongest marketing channels now. Having that 18–25-year-old audience segment has become a real USP when we’re attracting clients.”
Audience Republic’s segmentation and benchmarking tools helped iRock achieve strong engagement rates:
“Being able to benchmark our open rates against the industry — specifically nightlife and events — has been a game changer.”
Through gamified pre-sale campaigns, iRock saw their ScreamFest pre-sale registrations and ticket sales more than double year-on-year.
“Year on year, the results were much stronger — both in registrations and sales. We saw around a 200–300% increase in pre-sale tickets sold.”
Using Audience Republic’s sign-up forms and automations, iRock easily captures and nurtures leads from live events and university activations.“We do a lot of in-person marketing — and having instant integration for sign-ups is huge. The automation means we don’t have to push any buttons after setup. It’s seamless.”
Gamified competitions have also driven cross-channel engagement and social media growth.
“Connecting competitions to TikTok, Facebook, and Instagram helped grow both our database and social followings — multiple touchpoints with one campaign.”
Even with simple automation, he adds, the platform already pays for itself through ticket sales and engagement.“It’s revenue on its own.”
“If you’re managing multiple ticketing integrations, Audience Republic is a no-brainer. There’s really nothing else like it. You’ll save time, grow your audience, and boost sales — all while making your marketing a lot easier.”
