Why You Need An Event CRM
Events Blog
October 12, 2022
Audience CRM

Why You Need An Event CRM

CRM software can help event organizers gather valuable customer data, enhancing relationships with both existing and prospective event goers.

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After an eventful (but event-less) few years, fans can now rejoice!

It’s time to get back out there.

Festivals, gigs, concerts… you name it, they’re back, and better than ever.

But with so many choices, how do you make sure your event stands out from the crowd? How do you connect with fans?

How do you give them what they want - and keep their loyalty along the way? 

With three little letters – CRM.

What is a CRM? 

CRMs are systems (often a software or technology) that can manage your data records - and the interactions of your customers.

They’re intelligent - and can have an amazing impact on your bottom line as a festival, concert promoter or venue!

A good CRM will collect, organize, and manage all your fan and ticket sales information - all in one place

You can collate data including:

  • Contact details
  • Genre preferences 
  • Transaction history 
  • Communication history

And with info like that, you can unlock insights about your fans and deliver targeted marketing to boost ticket sales and grow revenue. 

What’s not to love about that?

Good data: the gift that keeps on giving

It’s not gold, and it doesn’t glitter, but your data is one of your most valuable resources!

A CRM can help you optimize your data, giving you: 

Integrations with impact 

Consolidate all your event and ticketing information in one place — including data from your ticket sales, email subscribers & registrations from Audience Republic campaigns - then put it to good use and sell more tickets 💰

Some CRMs can even integrate with your marketing tools - like email and SMS platforms. Connecting with your comms allows you to create a meaningful customer experience and engage with even more impact.

For example: 

If Billy (the big fan) bought a ticket last year for the Best Band Ever - your CRM will know about it. 

So, when Best Band Ever announces a new tour, guess who’ll be the first to buy a ticket? 

Your mate Billy (the big fan) - because you sent him a personalized text!

Not only are you more likely to get a sale - but he’ll be grateful he didn’t miss out (and maybe a tiny bit pleased you remembered him!).💕

Inside Insights

Don’t have time to get to know your fans?

Use your CRM superpowers to unlock powerful insights.

With an event CRM you can identify: 

💰 Top spenders, 

😍 Devoted attendees, 

📈 Key demographics, 

⭐️ and the most popular artists your fans are listening to

Then you can use these insights to personalize your customers’ experience - and sell more tickets! 

The perks of a good platform

Not managing your data correctly can cost you in the long run.

Maybe you’ve already got a CRM. 

But is it the one for you?  

Like a good pair of festival boots, the fit has to be right.

Our CRM platform is purpose-built for the live events industry. Ask our team for a no-strings product demo, and try our CRM for size.

How To Import and Segment Your Data

Quality data doesn’t have to be complicated.

A good CRM is there to help you better understand your fans - not stress you out.

Keep it simple with two easy steps: 

  1. Import all your data. 
  2. Get busy segmenting.

Importing Your Data

There’s no need to start from scratch.

It’s easy to import the data you already have. 

allows you to import data from multiple sources – simply connect the platforms you currently use and sync your contacts automatically. 

Alternatively, you can manually import them as a CSV file.

Filter and Segment

If you know, you know!

You can view insights for your entire customer base or use filters for specific audience segments

By segmenting your data, you can target selected fans with optimized Facebook ads, email blasts and messages. (E.g Send Billy that text about tour dates!)

The Audience Republic CRM has filters specifically designed for the live events industry,with everything you need to know about your fans - except maybe their shoe size!

(Although, we suppose that’s possible…)

Marketing Made Easy

Never forget: a little TLC goes a long way! 

Your fans really want to feel the love.

So sit back, relax, and let your CRM give the warm’n’fuzzies for you.

The Audience Republic CRM lets you personalize marketing by applying tags to your contacts. These tags could be genres, locations, high-value customers, influencers or top referrers.

With your CRM, you can identify and reward top referrers - fans who referred the most friends to previous campaigns. E.g give Billy a discount for rallying his crew for that concert! 

If you can foster a passionate and loyal fan base, you can count on their support, year after year, event after event.

How Can We Help?

If you’ve skim-read to the end - here’s the deal: we’ve got a CRM that’s purpose-built for the live events industry! 

With our tailor-made tech, you can connect with fans and stand out from the competition.

Get the ability to fully understand your customers, with software designed to help you sell more tickets. 

Check out the Audience Republic platform and ask for a product demo with our team.

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Why You Need An Event CRM

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