Sell more tickets, and sell them faster by increasing word of mouth, capturing data & building your audience.
Before you go on sale, fans register for access. To earn points they share, refer friends & follow you. The top point scorers get access to rewards (e.g. cheaper presale tickets, or prizes).
Before tickets go on sale, fans register for access to tickets. To earn points they share, refer friends to register & follow you. The top point scorers get guaranteed access to tickets.
When your event sells out, open up a wait list. Fans register for the wait list to buy tickets — if they become available. To bump up their place in line they can earn points.